Page 15 - BP Premiere

oice, they will know what to expect. Same thing goes for your

oice space. If you work in a suburban market and your oice

building looks more like a town home than a glass sky rise, don’t

use a photo of super-modern building on your contact page.

he main point is to remember that photos do communicate
are too small or simply not well composed will cheapen a printed
and make an impression on visitors, so they should be as honest
piece and your business at the same time.
as possible to avoid confusion and the impression that you are
Know the language and the rules. It’s tempting to just run an
trying to be something you are not.
image search on Google to ind the right photo for your website.
I could go on, but I would like to hear from you. What
But not so fast! Many of the images that you’d like to use for your

have you seen work? What are your personal pet peeves? Any
marketing oten have restrictions on where and how oten they
photos that you think should be permanently retired to stock
can be used. It’s not as simple as just “purchasing” an image,
photo purgatory?
either. When selecting images, make sure to check the licensing

agreements associated with it, as licensing may be diferent from

one image to the next and diferent across stock photography Bonnie Buol Ruszczyk has been a member of
the creative and marketing services community
sites. Is the license standard or extended? Is the image approved
for over 20 years. Since starting bbr marketing in

for commercial use or editorial only? Is it a public domain, 2009, she has led the company to international

royalty free or one time use image (rights managed)?
success providing comprehensive marketing
strategy and implementation to professional
Be honest. his is where I think it pays to hire a professional to
services irms and earned recognition as one
take some shots. I would be willing to bet that the people in your
of Accounting Today’s 2012 Top 100 Most Inluential People in the
oice aren’t a perfectly groomed, culturally diverse mix of people industry. Bonnie regularly contributes to a variety of websites and

walking down a hall or sitting around a glass conference table. is a popular speaker. She loves being an entrepreneur as well as the

opportunity to bring strategic thinking to creative marketing ideas
Why not have photos taken of your real staf? hey might not that let her clients and their irms grow and thrive.

be as pretty as the stock models, but when clients come to your

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