Page 16 - REA Intro

CONTENT MARKETING (n.) A marketing techni valuable content to attract, acquire and engag audience with the objective of driving profitab
ENGAGES THE READER
By sharing knowledge, advertisers are engaging the reader and involving them in a discussion or analysis of a topic. Typical advertising disengages the viewer and does not invite further inquiry. Content marketing shares insights, information and entertainment.
ATTRACTS NEW CLIENTS
Content marketing is unobtrusive. Consumers
are attracted to its information, its value and its mission to keep them informed and in the know about the services they are seeking. It invites them in, rather than immediately turning them off.
ELIMINATES SALES RESISTANCE
Since the consumer sees no sales pitch, they don’t immediately assume the defensive position.
They are being informed on a topic they need more information on and open themselves up to the advertiser.