Page 17 - REA Intro

ique of creating and distributing relevant and e a clearly defined and understood target
le customer action.
BUILD RELATIONSHIPS
Since the advertiser isn’t just presenting a sales pitch, the consumer feels connected to them. They have received valuable information or learned more about the individual and formed a trusted relationship with the advertiser. It’s a good way to start a business relationship.
PROMPTS REFERRALS
When a consumer gets good information from you, they are more likely to refer you to a friend or family in need. Attorneys who read the magazine will also keep you in mind when client’s need representation in your practice area.
BOOSTS SEO
Content is King or so says Google. The more content that you have on your website, the higher you will rank on Google. Google is also looking for content that will help the browser, so including valuable and interesting NEW content on your website will make sure Google drives browsers (future clients) to your site.
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