Page 14 - Dallas Vol 5 No 2

AT A GLANCE
The Franklin Law Firm LLP
400 Zang Blvd., Ste. 1400 Dallas, TX 75208
(214) 948-6464 franklin-law rm.com
Practice Areas
Personal Injury
Motto
Real Help for Real Injuries
Education
Juris Doctor, Southern Methodist University School of Law, 2002
Bachelor of Science in Political Science, Summa Cum Laude, Arizona State University, 1999
Honors
Board Certi ed in Personal Injury Trial Law, Texas Board of Legal Specialization
Named to Texas Super Lawyers, Multiple Years
Multi-Million Dollar Advocates Forum, Life Member
Top 100 Trial Lawyers, National Trial Lawyers
BBB A-Plus Rating
Professional Memberships
Dallas Trial Lawyers Association, President, 2017
Texas Trial Lawyers Association, Director
Texas Bar Foundation, Fellow William “Mac” Taylor Inn of
Court, Master
rm that handled catastrophic trucking defense and medical malpractice defense. ose were complex cases. I got a lot of good training. But at the end of the day, I wanted to help people. I switched over to the plainti ’s side and have never looked back. Ultimately, it was a simple choice.”
ROLE PLAYING TO ROLL UP VICTORIES IN COURT
e Franklin Law Firm is one of only a few law rms in the country to have its own state-of-the-art mock courtroom and jury deliberation room. Franklin also makes extensive use of focus groups to establish and maintain a clear focus on the case and the challenges and opportunities facing his clients.
“We test evidence and potential avenues of approach before people who are similar to the people most likely to make up the jury in the case at hand. Using focus groups in our mock courtroom we discover valuable insights about the strengths, weaknesses and potential risks of a case. With this in- depth research as a base, we can make intelligent decisions about settle- ment value, trial strategies, and witness preparation,” Franklin says.
e technique has proven so valuable that other legal rms o en call on Franklin’s rm to conduct focus groups on their own cases. is has proven to be a valuable asset to the rm’s clients, as Franklin has direct experience with some of the top legal talent in the area, new ideas and concepts as they are being developed, and insights into various groups that he and his clients will eventually encounter.
A FOCUS ON FAMILY
Franklin is a single father to his 7-year-old daughter, Morgan. e ex- perience of raising a daughter has taught him valuable lessons about life, relationships and “being present.”
“When Morgan was 3 years old, she asked me, ‘What do you do for work, Daddy?’ I told her that I help people who have been hurt and she responded with a big ‘Wow!’ I knew in that moment that I must be doing something right to be able to explain to my 3-year-old what I do for a liv- ing and for her to be proud of me,” he says.
“I take those lessons to work with me. ey keep me focused on what I’m all about. And when I’m at work that’s staying focused on my clients,” he says.
ATTORNEY AT LAW MAGAZINE · DALLAS· VOL. 5 NO. 2 14
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