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posts from company pages receive lower priority and less reach than posts on personal pages. And posts that don’t get much reaction will see the biggest drop in distribution.
erefore, posts that get engage- ment — from likes, comments, and re-posts — are pushed at the top of your contact’s newsfeed. is means that your content will be seen by more of your contacts.
Additionally, it is no longer pos- sible to post to a personal Facebook page via any social media manage- ment tool (SMMT) such as Hoot- suite or Bu er.
But for many rms, there is far more engagement on a lawyer’s per- sonal page than a company page anyway. It is even more important now to engage your friends into fol- lowing your company page. Posts on your company page can only be seen by those who have followed your rm, and all these best prac- tices will help your posts reach the maximum number of people.
Another tip: If you ask your
friends and followers to go to your company page and click the drop- down menu next to “like” or “Fol- lowing,” they will see an option to “see this rst” in their newsfeed.
A SHORT TWEET ON TWEETING
Few lawyers we work with are heavy Twitter users, and you don’t need to be to grow your practice. Remem- ber that original content and videos will be published to Twitter similarly to LinkedIn. e biggest di erence is that Twitter can use a SMMT to streamline the process.
Responding to Negative Reviews
If a client leaves a negative review about you on Google, Facebook, Avvo or any other review site, don’t engage if it means divulging information spe- ci c to the client. Take the high road, responding with, “I’m sorry you feel this way. I would be happy to address your concerns by scheduling a tele- phone call with you. Your satisfaction is extremely important to me and I am committed to resolving any out- standing issues.”
at said, positive reviews can be powerful to help increase your search engine rankings. When you close a case or matter, if the client had a good experience with you and your rm, send your client a link to one or two sites asking for a review. Most clients are happy to do this for you.
Social media is here to stay. We’re at the mercy of the big players. ey can change their algorithms on a whim to better meet their needs, leaving users to gure out the ever-shi ing land- scape of social media e ectiveness. I want these tips to help you maximize your presence on social media to bet- ter meet your needs as a lawyer.
TERRIE S. WHEELER, MBC, HAS WORKED WITH LAWYERS AND LAW FIRMS FOR OVER 25 YEARS, AND SINCE SOCIAL ME- DIA’S INCEPTION HAS HELPED THEM NAVIGATE THE CHANGING LANDSCAPE OF TWEETING, POSTING AND BLOGGING. TERRIE EARNED A MASTER’S DEGREE IN BUSINESS AND SERVED FOR SIX YEARS ON THE MN LAWYERS PROFESSIONAL RE- SPONSIBILITY BOARD. TERRIE ALSO JUST LAUNCHED A UNIQUE AND INNOVATIVE PROGRAM FOR LAWYERS: WWW.CLE- CONNECT – ETHICAL MARKETING CLES ON-DEMAND. YOU CAN CONTACT TERRIE AT [email protected] OR BY VISITING WWW.PSM-MAREKTING.COM.
Criminal Defense Attorney
Criminal Defense Attorney
Patrick J. McLain
Patrick J. McLain
• Over 25 Years of Criminal Law Experience • Former Federal Prosecutor
• Retired Marine Corps Military Service
• Over 20 Years of Military Service
• Martindale Hubbell AV Pre-Eminent • Texas Superlawyer
• AVVO 10.0 Attorney
Experience = Results
3316 Oak Grove Ave. Suite 200 Dallas, TX 75204 Phone: (214) 416-9100 [email protected] www.patrickjmclain.com www.mclainmilitarylawyer.com
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