Page 15 - Dallas Vol 6 No 1
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gas.” What’s more? For certain keywords, he appeared not once but TWICE on page 1!
Conclusion
Whether you are starting from ground zero, or you’d like to optimize your existing law  rm’s website, abiding by the above three tips for optimization best practices will undoubt- edly give you the added SEO boost you’ve been looking for.
TAYLOR MCARTHUR IS AN EXPERIENCED LAW FIRM MARKETING CONSULTANT AND EXPERT WRITER FOR ATTORNEY AT LAW MAGAZINE. SHE’S SPENT MOST OF HER PROFESSIONAL CAREER WORK- ING TO LEVEL THE PLAYING FIELD BETWEEN THE SMALLER LAW FIRMS WITH MINIMAL BUDGETS AND THE LARGER “BILLBOARD GIANTS” WITH HUNDREDS OF THOUSANDS TO SPEND ON ADVER- TISING. FOR MORE INFORMATION, VISIT HTTPS:// TAYMC.COM.
A lot of law  rms categorize themselves “lawyer” or an “attorney,” which makes sense, right? But it makes a lot more sense to categorize your law  rm based on your practice area,meaning your speci c area of legal expertise”
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When combined with content discussing “what makes for a good family lawyer” and “what does a family lawyer cost” – you create a strong content portfolio that will help you connect with clients at all phases of the attor- ney search process.
TACTIC No. 3: Choose a Niche Category on Google My Business
Setting up a Google My Business (GMB) account allows you to list your law  rm’s niche practice area in local search. Snippets of in- formation, such as images, Q&A and reviews also appear there.
When it comes to GMB listings, most attor- neys make one huge mistake – their practice category.
A lot of law  rms categorize themselves “lawyer” or an “attorney,” which makes sense, right? But it makes a lot more
sense to categorize your law
 rm based on your practice area, meaning your speci c area of legal expertise (e.g., personal injury, criminal law, intellectual property). By adhering to the above prac- tices, you give your law  rm a greater chance to attract quali ed leads. You will also become visible in broader search results, giving you an- other great victory.
Case Study
I have a client I’ve worked with for over six months.  e  rst four months we focused highly on implementing the above tactics. By month six, he appeared page 1 for the following keywords: “Las Vegas Car Accident Attor- ney” “Las Vegas Car Acci- dent Lawyer” “Car Accident Lawyer Las Vegas” and “Car Accident Attorney Las Ve-
AttorneyAtLawMagazine.com
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