Crawford, Wishnew Lang PLLC & LAW FIRM OF THE YEARFEATURE STORY SELECTIONS As part of our editorial focus, Attorney at Law Magazine awards features to a handful of nominated attorneys, law firms, and practice groups, each issue. Over the years, we’ve interviewed hundreds of lawyers, and shared their stories with the legal community. Call us today, to get started on your story. TO NOMINATE A FEATURE STORY FOR YOUR LAW FIRM OR FOR ONE OF YOUR ATTORNEYS, CONTACT US TODAY. PJHines@AttorneyAtLawMagazine.com (214)597-5920Attorney at Law Magazine is published by: Target Market Media Publications Inc. Ken Minniti PRESIDENT & CEO Howard LaGraffe VICE PRESIDENT Caitlin Keniston EDITOR Patty-Joan “P.J.” Hines DALLAS PUBLISHER Jaqueline Dávila GRAPHIC DESIGN Kay Van Wey CONTRIBUTING EDITOR Dan Baldwin Dimple Dang Terrie S. Wheeler, MBC CONTRIBUTING WRITERS Hatley Studios PHOTOGRAPHY Copyright ©2019, Target Market Media all rights reserved. Reproduction in whole or part is strictly prohibited. Advertising rates on request. Bulk third class (standard) mail. Although every precaution is taken to ensure accuracy of published materials, Attorney at Law Magazine & Target Market Media cannot be held responsible for opinions expressed or facts supplied by authors. Corporate Office : 5828 North 7th Street, Suite 200 Phoenix, AZ 85014 Phone (480) 219-9716 www.tmmpublications.com • info@tmmpublications.com FROM THE Publisher CONTRIBUTING Editor KAY VAN WEY MEDICAL MALPRACTICE Northern Alabama | Atlanta | Chicago | Dallas | Ft. Lauderdale Jacksonville | Los Angeles | Miami | Minnesota North Carolina Triangle | Ohio | Philadelphia | Phoenix | San Antonio Salt Lake City | Middle Tennessee | Washington D.C. H appy New Year! Thank you, Dallas’ private practice, licensed attorneys for your support, nominations, and input as we celebrate our 7th year together. This le- gal trade magazine is for and about you. Saying goodbye to 2019 in grand fashion, Attorney at Law Magazine/Greater Dallas is proud to pres- ent the first, Law firm of the Year – Crawford, Wishnew & Lang PLLC. If being successful attorneys wasn’t enough, the law firm Trey Crawford, Dave Wishnew & Michael Lang, launched a couple of years ago, has achieved and epitomizes what every law firm is strives for, both professionally and personally. A match made in heaven. Lawyers are uniquely equipped to serve their communities and as- sisting with pro bono cases really helps make a positive impact on peo- ple’s lives. The Dallas Volunteer Attorney Program (DVAP) recruits, trains and supports volunteer attorneys to provide free, civil legal help to low-income people in Dallas County, Texas. Executive Director, Michelle Alden, graciously sat down with us for our first Nonprofit Profile interview. AALM got “Out of the Town” with the Dallas Criminal Defense Lawyers Association (DCDLA) and the Family Law Section-DBA for Happy Hour at Ozona’s Bar and Grill, to eat, drink and connect. Event Spotlight: AALM was a proud Champion Sponsor of the Sixth annual DAYL Bolton Ball: Benefitting the DAYL Foundation, held in The Hall of State at Fair Park. An elegant gala in a visually stunning venue, where stylishly dressed Dallas professionals enjoyed a magical evening with a live and silent auction, dinner, dancing and fun! In the mix, is our popular local columnist, Kay Van Wey (Medical Malpractice), along with very helpful, business and marketing-related articles from national experts in their field. Please submit nominations for features, profiles, and special recog- nitions at: http://www.attorneyatlawmagazine.com/nominate/ I also value to hear from you and welcome any and all feedback. PLEASE DO SUBSCRIBE AND SHARE – it’s FREE! Carpe Diem, Patty-Joan P.J. Hines PUBLISHER (214) 597-5920 PJHINES@ATTORNEYATLAWMAGAZINE.COM WWW.ATTORNEYATLAWMAGAZINE.COM/DALLASTABLE OF Contents 9 Becoming Significant By Kay Van Wey 10 Dallas Volunteer Attorney Program (DVAP) Nonprofit Profile 12 15 Social Media Tools to Incorporate into Your Law Firm Marketing Today By Dimple Dang 16 Crawford, Wishnew & Lang PLLC Law Firm of the Year 24 Manage by Leading: A Marketing Guide for Future Leaders By Terrie S. Wheeler, MBC SPECIAL SECTIONS 6 Event Spotlight - DAYL Bolton Ball 26 Out on the Town 28 Talk of the Town 10 16 AttorneyAtLawMagazine.com 5Event Spotlight DAYL BOLTON BALL Benefiting the DAYL Foundation Attorney at Law Magazine was a proud Champion Sponsor of The 6th Annual DAYL Bolton Ball at The Hall of State at Fair Park. Presented by the Dallas Association of Young Lawyers along with dinner, drinks, dancing and silent and live auction. Photos courtesy of PJ Hines DAYL Bolton Ball Benefiting the DAYL Foundation Dinner / Drinks / Dancing / Silent Auction PRESENTED BY THE Dallas Association of Young Lawyers 6 ATTORNEY AT LAW MAGAZINE · DALLAS· VOL. 6 NO. 4AttorneyAtLawMagazine.com 78 ATTORNEY AT LAW MAGAZINE · DALLAS· VOL. 6 NO. 4KAY VAN WEY | Medical Malpractice Kay Van Wey is a plaintiff’s medical malpractice attorney. After more than 30 years in the trenches, her goal is to make herself extinct by helping to eradicate preventable medical errors. Voted Texas Super Lawyer for 14 consecutive years, she’s named to D Best Magazine in tort product and medical liability litigation: plaintiff 2016. Kay has also attained membership in the Million and Multimillion Dollar Advocates Forum. Her vast experience in personal injury litigation, combined with her tremendous work ethic and leadership skills, have culminated in her leading an “A” team of committed professionals. Contact Kay online at www.vwpwlaw.com or kay@vwpwlaw.com. Becoming Significant I promised Attorney at Law Maga- zine I would write a column each issue about medical malpractice. I am generally a woman who keeps her word. I had it all prepared. It was an article about the lack of nutrition education in medical schools. It went something like this: Most medical schools provide one hour of lecture on nutrition to medi- cal students. Contrast this with the fact that half of Americans are obese. Compare that with the soaring num- bers of diabetes, high cholesterol, heart disease and cancer. I explained that our food system is making us sick. I carried on about how food manu- facturers and food industries, such as sugar and corn profit from selling us lies. I explained how the pharmaceu- tical companies profit from the food industry keeping us sick. In fact, the article I wrote was entitled “We’re screwed.” But, in the end, I concluded this was all just a little too depressing for the New Year. So, I decided to step out on a limb and talk about something that isn’t strictly medical malpractice. It’s the time of year when we start counting up our rewards for our hard work and setting goals for the next year. Most of us are goal-oriented folks who want to do better financially year over year and we want to see the financial re- ward for the back breaking, emotion- ally exhausting, stressful work we do. For some, it might just be about sur- viving another year in this profession. I hope you all prospered person- ally, professionally and financially in 2019. I would like to challenge you all to choose “Significance” as your 2020 goal. Let me explain. People lead three types of lives: Sur- vival, Success or Significance. Survival may mean that you have a job and you are able to pay your bills. If you are lucky enough to be surviv- ing, you can do more. You can be suc- cessful. There are all kinds of resourc- es available to help you be successful. You just have to roll up your sleeves and get to work. You have to want it and be willing to work your tail off for it. If you have attained success, you likely are seeing the financial rewards and are also likely getting accolades for your work. Congratulations. Now, I challenge you to evolve to the next phase, which is significance. This means you have the capacity to do something meaningful for society, empower others, teach others, and advocate for change. As one writer put it - “Success is sending your kids to private school. Significance is educating others.” Now, this is not an original thought. I am not sure where I stumbled across this idea, but it really became a game changer for me. This works for me in tandem with another simple concept, which is “finding your why.” This is about get- ting a deeper perspective on what you have to offer the world. It is about what you can do with your legal ex- pertise and experience to contribute to the world. Now, stay with me here. I know this may sound a little “hippy dippy.” It doesn’t mean you have to become the next Mother Theresa or Ghandi. It means figuring out some- thing bigger than you. Your “why” is what fuels your passion, what is the fire in your belly? If your why is earning a zillion dol- lars, you won’t be able to sustain the energy and devotion it requires. That’s a recipe for burnout. Instead, just a little mind re-set may help you make the shift. Here are four questions to ask yourself: 1. What makes me come alive? 2. What are my innate strengths? 3. Where do I add the greatest value? 4. How will I measure my life? Let’s remember that we all had the wherewithal to get through law school and survive what this profes- sion deals us. Let us also be grateful we are handsomely rewarded for our education, experience and chosen profession. But, let us mostly remem- ber this is a helping profession. I challenge you to “noodle” on this and set your 2020 goals to include be- coming significant. You don’t have to invent the next technological advance or medical cure. All you have to do is find your “why.” I promise, it will make you happier in your law prac- tice. And, I would love to hear from any of you who take up the challenge. I would welcome hearing your “why.” By sharing with one another, we’ll lift one another up. Let’s face it, the profession we love can also be a little brutal at times, but we are all blessed with the opportunity to become sig- nificant. E-mail me your thoughts. I’d love to hear from you. Here’s to crushing it in 2020! “He who has a why can endure any how.” Freder- ick Nietzsche AttorneyAtLawMagazine.com 9Next >