Page 17 - San Antonio Vol 1 No 2
P. 17

5 Quick Ways to
Update Your Firm’s
Website
BY JENN VERME AND KAYLINN MAYES
Have you Googled “San Antonio attorney” lately? We wouldn’t recommend it.  e results are daunting (all 57 million of them). Even narrowing the search — personal injury, estate planning,
criminal defense— still, millions of results.
 ese days, your  rm has to compete harder than ever before to get
noticed. Today we want to talk with you about 5 ways you can update your website and convert visitors to paying clients.
MAKE A GOOD FIRST IMPRESSION
 e  rst step, update your photos! Research shows that visitors want to have a personal connection with their attorney. In today’s media- saturated market, you need to introduce visitors to the human face(s) of your practice to stand out. Remind clients that you’re a real person by including photos of your attorneys in court, yourself in your o ce, and happy clients.
Invest in a professional branding/headshot photographer.  ey will make you look your best with  attering lighting, coached poses, and a bit of humor to help you relax!
MAKE IT EASY
Potential clients will become frustrated if your website is di cult to navigate. It should be simple for a prospective client to  nd what they are looking for. For example, if visitors have to search for your phone number, email, or social media account, they will likely move on to the next Google result. Your contact info should be easy to  nd and visible on every page of your site.
GRAB THEIR ATTENTION
When prospective clients visit your site, they will skim headlines and look at photos  rst.  e headlines on your site are powerful! A well- written headline will convert a skimmer to a reader to a paying client.
TONE DOWN THE LEGALESE
Clients want to be spoken to in a way they can understand.  e less jargon on your website, the more relatable you’ll be to potential clients.
KEEP IT FRESH
Visitors will quickly move on if your website it outdated. Make sure all content, photos, and copyrights are current.
Far too o en, attorneys make updating their website a huge, daunting task, and guess what?  ey never get to it because they just don’t know where to start. If you are ready to elevate your  rm’s online presence, we are here to help! As branding and headshot photographers, we specialize in helping San Antonio professionals stand out.
JENN VERME AND KAYLINN MAYES OF BEND THE LIGHT PHOTOGRAPHY ARE LIFELONG BEST FRIENDS, CONTENT CREATION EXPERTS, AND BRANDING/HEADSHOT PHOTOGRAPHY SPECIALISTS. AN AWARD-WINNING PHOTOGRAPHY TEAM IN SAN ANTONIO SINCE 2007, THEY ARE PASSIONATE ABOUT HELPING PROFESSIONALS GROW THEIR BRANDS AND ATTRACT IDEAL CLIENTS. THEY HAVE PHOTOGRAPHED THE TEAM AT KENS 5 NEWS, THE GREAT DAY SA MORNING SHOW, AND MANY PROFESSIONALS JUST LIKE YOU. FOR MORE INFORMATION, VISIT WWW.BENDTHELIGHT.COM OR CALL (210) 373- 4447.
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