Page 2 - Bruce & Dolena Livolsi of AAA Phone on Hold

Professionals of the Month
Bruce & Dolena Livolsi AAA Phone on Hold
A Family
Matter
By Elizabeth Morse
I n March 2002, AAA Phone On Hold began recording voiceovers in Bruce Livolsi’s recording studio. In 2006, Livolsi’s wife, Dolena was asked to
run the office and Bruce took over all audio production for the company. Livolsi knew it was the right fit for him and his family. Later that year, they began negotiating with the founder to take over the business.
Since buying the company, the Livolsis have made AAA Phone On Hold their own. Beyond providing quality on hold messag- ing services, the focus is on retaining cli- ents through a simple business model.
“We’re a family owned and operated
business, so we treat our clients as though they matter to us because they really do,” Bruce explained. “We implement this into our business and office culture through the golden rule of, ‘We treat others the way we would like to be treated’ – fairly, honestly and with respect.”
The Business Concept
The next time you call your doctor for an appointment, or phone a hotel to make a reservation and are placed on hold, you may be listening to a AAA Phone on Hold product. The audio message you hear that says, “Thank you for calling the office of
Dr. Jones. We specialize in superior dental care...” this is what the Livolsi family pro- vides for all types of businesses.
Independent studies have demonstrated that 18 percent of all callers make pur- chases based on something they heard while on hold.
AAA Phone On Hold provides custom- ized, professionally recorded audio mes- sages with voices and music, which play while callers are waiting on hold. The pur- pose is to increase brand awareness and promote products and/or services. These messages can be updated seasonally and/ or when new products or services are add- ed, upcoming event promotion, etc. AAA Phone On Hold prides itself on the afford- ability of an excellent marketing strategy for businesses today.
“Our script writers will consult and col- laborate with our clients to create the most effective message for the brand,” Livolsi said. “The messages are produced in our high quality production facility using the latest digital technology to improve the quality of the audio, voice and background music. We even use sound effects, if that is what the client wants.”
The company offers more than 200 roy- alty free songs to use as background music to any brand’s message.
“We take our services to the next level
12 | www.BusinessProfessionalMagazine.com