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interested in being brand ambassadors, and tweet new products employment brand, they also amazingly get their customers to

and or services, advertise new developments, post new positions,
sing their praises or live their brand. For instance, I’m a Droid
etc. Employers will increasingly want to hire employees who are
user, and I continue to be amazed at the number of iPhone
connected as branding increasingly will be an opportunity to
friends who take delight at “trumping” my Droid apps with their
involve your most socially connected employees – while engaging
own Apple apps. hey’re actually living the Apple brand. Tri-
them at the same time.
branding is an amazing opportunity to leverage social media as
Social media should be used to further leverage one’s employer
your brand accelerator
value proposition (EVP). When I work with new clients, the irst

thing I do is to help them deine who they are. Why do people

stay with their company? Why do people want to work for
Bob Kelleher is a noted speaker, thought
their company? Who are their stars and what are the common leader, and author of “Creativeship: A

behaviors and traits their stars possess? To reinforce this concept Novel for Evolving Leaders.” His first

of tri-branding, I ot en ask them a simple question: What do book, “Louder Than Words: 10 Practical
Employee Engagement Steps That Drive
BMW, Apple, and Southwest Airlines have in common? hey
Results,” has been one of the nation’s
all are exceptional at linking employment and product brand. top selling employee engagement books

Apple hires the most creative people to make the most creative since its release in 2010. Kelleher is also the founder and CEO of

products. BMW hires people who are driving enthusiasts to build The Employee Engagement Group (www.EmployeeEngagment.
com) and consultant on the subjects of employee engagement,
the ultimate driving machine. Southwest Airlines hires people
workforce trends, and leadership. For more information, please
who have “fun” in their DNA. In fact, these three companies also visit www.bobkelleher.com.

excel at tri- branding. In addition to linking both product and

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