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Website Optimization

Five Common SEO Mistakes Businesses Make

By John Damron

Y

ears ago you could rely primarily on meta descriptions, title tags, and
directory links to boost your website rankings in search engines. Long gone

are the days when these simple strategies made ranking a simple, yet time-

consuming, process.
hanks (or rather no thanks) to sites using destructive black-hat techniques, Google

is on a mission to penalize those who try to win using manipulative shortcuts and to

reward sites that provide a great user experience. With these changes, SEO has become

more of an art than a science. he process of boosting your website’s ranking continues
Target Market Media is pleased
to be time-consuming, but it is continually becoming less simplistic.
to announce our membership Today, many websites sufer from old SEO tactics that were put into place years ago.

to the North Phoenix Chamber Unless these destructive practices are stopped (and sometimes “re-done” with regard
of Commerce. We are thrilled
to removing low quality or manipulative backlinks), these websites have no chance of
to join the other 400+ local
ranking highly in the long-term.
businesses who take part
Below is a list of 5 common SEO mistakes that can be easily avoided:
in the charity functions,

networking events and other Content That Is Not Engaging

community activities. We are
Search engines are designed to deliver the highest quality results to the user.

herefore, your content should provide the answer to the visitor’s search query as well looking forward to many years
as a great user experience.
of helping build this great

Prospects who come to your website and are not impressed with the content will community we live and work in.

quickly leave. When this happens, it indicates to search engines that your site is not

ofering supportive and relevant content based on that particular query. You do not

want this!
Targeting your content to your perfect client’s needs will encourage higher quality

prospects to visit your site and help keep them engaged. What kind of business are they (602) 482-3344

looking for? What types of questions will they be asking? What, to them, will best convey www.NorthPhoenixChamber.com

your expertise and experience? Remember: write for your readers, not search engines.

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