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Duplicate Content

Duplicate content, in simple terms, is the same content that appears on more than

one Web page. his problem is akin to a constantly skipping CD. In short, it’s annoying.
Google can easily determine when content is duplicated. If Google inds your duplicate content to be spammy,

deceptive or an attempt to manipulate your rankings, Google may penalize your site by dropping its rankings.

To ensure they are ofering users high value content, search engines take pages out of the rankings that are
a duplication of other, higher authority pages. Also, duplicate content can cause Google to mistrust the overall

quality of a site and remove content from the search engine results. Google has also created a relatively new feature

called Google Authorship that protects the original author’s content. Be sure to have the Authorship attribute

on your websites (as well as any websites on which you blog or write) to protect your content from scrapers!

Not Using Correct Keywords

If a user cannot ind your website, then what good is it? If a website’s content is written about the term “vehicle

wrecks,” but the majority of users are searching for “car accidents,” the website will miss out on a lot of potential
traic from search engines. It’s crucial to target the best keywords for driving optimal traic to your site.

Targeting only the most popular keywords may not improve your rankings. he higher the search volume for a

keyword, typically the more websites you will compete with for rankings; it’s vital to ind a happy medium between

the two. You want to balance the popularity of keywords and search volume with other elements so that you can win
out over the competition.

In crating your keyword strategy, don’t forget that long tail searches (less commonly used search words and

phrases) obtain more relevant traic than the highest volume words and phrases. Long tail search traic ot en

converts at a higher rate than visitors coming to your site from more commonly used, general search terms.

Over-Optimization

Yes, there is such a thing as overoptimization! Tactics such as excessive interlinking of your pages, keyword stuf

ed content and tags, and duplicate content within the same site are common over-optimization practices that can
hurt your rankings.

Typically, anything over 3 percent keyword density is too

much for a page, although Google now suggests that looking

at keyword density is of less importance today than in the past.
Links should only be placed on a page if they are relevant to the Western Forensic Services, LLC

content posted on that same page. Remember the saying “too
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much of a good thing is bad?” Well, that pertains to SEO as well.
Assuming that SEO strategies are static. SEO is constantly changing!
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here is no such thing as updating a site and never having to do Private Investigation Services

so again. Google constantly changes its algorithm, so a website • Asset Searches

has to be reviewed occasionally. What works today may not work Fraud Examinations
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tomorrow; it’s important to stay up-to-date on SEO practices • Background Investigations

used on your site.
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Although these ive SEO mistakes are common, they are

preventable and ixable. Start today to help build the future of
your Web presence!

As a senior marketing strategist for Consultwebs. com,
John Damron works closely with law irms to develop
the best customized Internet mar k e ting strategies

possible for their irm. He listens to clients’ needs and
ensures that they are efectively communicated to the
rest of the team. John spent several years in sales prior to

joining Consultwebs.com. He has presented at several legal marketing
PO Box 22284 Phoenix, Arizona 85028 conferences. “Consultwebs.com has the most comprehensive Web
marketing options for any law irm, large or small,” he says. “Our
(602) 818-9246
www.WesternForensicServices.com team is better organized and works more eiciently than the rest,” he
added. John is a native of Lexington, Kentucky. He graduated with
Ron Zahn CPA, P.I., EnCE® honors from Berea College, where he majored in psychology with a
Managing Member
minor in business administration. John can be reached at jdamron@

AZ Private Investigator License #1003555
consultwebs.com or 800-872-6590.

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