Page 28 - Sales Presentation
P. 28
CONTENT MARKETING
(n.) A marketing techni
valuable content to attract, acquire and engag
audience with the objective of driving proitab
ENGAGES THE READER
By sharing knowledge, advertisers are engaging
the reader and involving them in a discussion or
analysis of a topic. Typical advertising disengages
the viewer and does not invite further inquiry.
Content marketing shares insights, information
and entertainment.
ATTRACTS NEW CLIENTS
Content marketing is unobtrusive. Consumers
are attracted to its information, its value and its
mission to keep them informed and in the know
about the services they are seeking. It invites them
in, rather than immediately turning them of.
ELIMINATES SALES RESISTANCE
Since the consumer sees no sales pitch, they don’t
immediately assume the defensive position.
They are being informed on a topic they need
more information on and open themselves up to
the advertiser.
