Page 29 - Sales Presentation

ique of creating and distributing relevant and

e a clearly deined and understood target
g

le customer action.
b

BUILD RELATIONSHIPS

Since the advertiser isn’t just presenting a sales

pitch, the consumer feels connected to them.

They have received valuable information or

learned more about the individual and formed

a trusted relationship with the advertiser. It’s a

good way to start a business relationship.

PROMPTS REFERRALS

When a consumer gets good information from

you, they are more likely to refer you to a friend or

family in need. Attorneys who read the magazine

will also keep you in mind when client’s need

representation in your practice area.

BOOSTS SEO

Content is King or so says Google. The more

content that you have on your website, the higher

you will rank on Google. Google is also looking for

content that will help the browser, so including

valuable and interesting NEW content on your

website will make sure Google drives browsers

(future clients) to your site.