Page 14 - Dallas Vol 6 No 2

How to Use Live Events
toGrow Many law rms attend at least one to two conferences every year. e key to attending conferences is to maximize your time and go to the conference with a strategic game plan. If you are sponsoring an event in an e ort to get more leads for your law rm, then you have to be prepared before you even arrive at the event. If you are an event sponsor, it is possible to request a list of attend- ees, sponsors and press that will be attending the event. If you have a referral relationship with the organizer of the event, they will usually
Your
honor your request for a list.
Even if you are not a sponsor, but rather an attendee, you can utilize
social media to gain some insightful information. Research last year’s event on social media by the tweet hashtag (using Twitter) and see who posted about being at the event or commented on any of the ses- sions.If they went to last year’s event, it is highly likely that they will attend this year’s event as well.
Three Ways to Build a Contact List From the Event
Pull sponsor and speaker lists from the event website. ere is also a tool called “LeadIQ” that you can use to pull email addresses from LinkedIn pro les.
Ask your current clients to see if they are attending the event and if they know if any of their friends and colleagues will also be attending the conference. Once you have that information, you can introduce yourself as “warm connection” by referencing your client. Find out if you can offer some type of pre-event giveaway that
ATTORNEY AT LAW MAGAZINE · DALLAS· VOL. 6 NO. 2 14
Law Firm
Business
BY DIMPLE DANG
“It is important to not spam attendees but make genuine in-person connections at the event and later follow up with a meeting request.”