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would allow you to get attendees to opt-in to your email list.
ere is also a website called “BriteVerify” which will allow you to scrub your email list of any invalid email ad- dresses.
If you are unable to nd valid email addresses for par- ticular people, try sending them a LinkedIn message. Contacting them on LinkedIn is less intrusive than send- ing them a direct message on Facebook. LinkedIn is also the appropriate social media channel to build and main- tain solid business connections.
Some event organizers will also have a built-in so- cial media platform for event attendees to be able to connect with each other. If this is the case, it is in your bene t to allocate some time to post, comment, and make some genuine connections. Furthermore, con- sider starting a group on LinkedIn for the event and then sending a personal invitation to event attendees to invite them to be a part of your group. Do not add anyone to your group on any social media platform without their consent (this is the easiest way to get blocked and lose their trust).
It is important to not spam attendees but make genuine in-person connections at the event and later follow up with a meeting request.
Advanced Marketing Techniques Can Serve as Ads to Your Prospects During the Event
If you were able to get a list of attendees, you are in luck. You can now create a custom audience and utilize GeoFencing to target them. e purpose of do- ing this is to:
1. Remind people that you are at the event.
2. Engage with prospects and set your law rm apart
from other rms who have not done this.
3. Build an audience that you can continue to engage
with a er the conference ends.
Other Key Points to Remember
Create a landing page built speci cally for the event and come up with an event-relevant o er and mes- sage. Also, create a lead magnet. A lead magnet is a useful PDF that has information that would be valu- able to your target audience. It
can be set up in the form of a
checklist or a how-to, or it can
even answer some of the most
commonly asked questions.
When someone lands on your
event page, they would have
to enter their name and email
address in order to receive ac-
cess to the PDF download. As
a result, they are opting-in to
your email list.
Post-Event Follow-Up
A er the event, it is impor- tant to reach out to all the con- nections you made. Depend-
ing on the extent of the connection you made at the event, you can either set up a phone call, email them, or send a “nice meeting you at the event” message via LinkedIn. It is imperative to nurture your connections and leads way af- ter the event is over, and that is the key to building mean- ingful business relationships.
DIMPLE DANG IS A MARKETING DIRECTOR AT ACTIVIST LEGAL, WHICH PROVIDES A NATIONWIDE NETWORK OF EXPERIENCED ATTORNEYS WHO HANDLE FORECLOSURE FILES. HER EXPERI- ENCE IN MARKETING INCLUDES WEBSITE DESIGN, EMAIL MAR- KETING, SEO, BLOGGING, PPC, SOCIAL MEDIA, HUBSPOT AND FACEBOOK MARKETING CAMPAIGNS.
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