Page 10 - Los Angeles Vol 5 No 1

DIMPLE DANG | Legal Marketing
How to Create a Successful Law Firm Marketing Strategy for 2019
Aswe embark upon a new year, this is the time to evaluate everything — including your law rm marketing strategy. ere are lots of di erent marketing strategies that you can in- corporate into your law rm. How- ever, one of the most important parts of your strategy will be your law rm website.In order to have an e ective website that can market on your be- half — even when you’re sleeping—it
must meet the following criteria:
1. Load quickly within three sec-
onds or less
2. Be mobile friendly
3. Be easy to nd online
4. Be authoritative
5. Be visually appealing
WHAT TO DO
You can use a tool called “Google page speed tool” to test your web- site speed. Next test your website to ensure that it is mobile friendly. To do this, go to Google and type in “Google mobile friendly test” and put your website URL in the box. at will show you how your website looks on all mobile devices.
STRATEGIES
It is essential to have an e ective content marketing strategy for your law rm in 2019. is can consist of search-engine- optimized posted
articles, as well as a video marketing strategy that may include YouTube or Facebook live-streaming.
Content marketing is important nowadays because Google rewards websites that create ongoing content by ranking them higher on the search engines. Ultimately, this helps create a great user experience for your poten- tial clients; Google really strives hard to create a good user experience. You may not realize that your ideal clients are on Facebook every single day mul- tiple times a day, but they are. is is why it is so important for your law rm to also have a social media mar- keting strategy in place for 2019.
BE SOCIAL
In addition, Facebook advertising campaigns allow you to target your ideal client based on speci c demo- graphics, age, gender, job titles, inter- ests and many, many other factors.
Facebook advertising campaigns are also more cost e ective than Pay- Per-Click campaigns when it comes to reaching your target audience. is type of speci c targeting allows you to reach your ideal client. To identify all of your ideal clients, make a list of all of the factors of describe them. You can also increase conversions on your website by adding a chat box fea- ture. According to the Neil Patel Blog (a trusted source for social media consulting), chat boxes may increase leads by four to eight times.
Don’t forget about email market- ing. is is the only list you truly own.
"Take control of your online reputation. "
"...test your website to ensure that it is mobile friendly... "
Dimple Dang is the president of Digital Media Diva LLC, which specializes in law rm marketing. Her consulting ser- vices to law rms include website design, blogging, SEO, PPC, social media and Facebook ads setup. Dimple is also an implementation coach and helps take of ine law rms online to increase revenue. She coaches on how to scale legal practices with webinars, membership sites and podcasts. She is a professional speaker and has presented at City Club LA, ProVisors and other groups. She also serves on several committees at City Club LA. For more informa- tion or a free consultation, please contact Dimple by email at [email protected].
ATTORNEY AT LAW MAGAZINE · LOS ANGELES · VOL. 5 NO. 1 10