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If your social media accounts were to get banned for some reason, you would lose all access to reaching your target audience. Implement an email marketing strategy to stay in contact with your email list at least two to three times a month. In terms of con- tent, you can include:
• Takeawaysfromarecentcasethat your rm handled.
• Announcements about new em- ployees that have started with the rm, sharing their backgrounds and expertise.
• A showcase of your community involvement and charity work.
• Commonly asked questions.
SAY WHAT?
Take control of your online reputa- tion. ere is a surplus of attorneys, and clients are very selective nowa- days. ey take the time to do their homework when they are picking lawyers to work with. Even if they were referred to you they will still take the time to google you, check out your website, and look at your re- views on review sites. is is why it’s so important to make sure that your online reputation is nothing but stel- lar.
To get your reputation on the right track, implement a system to ask your clients for reviews and get them on- line. is is as simple as typing up a couple of documents that indicate in- structions on how to leave reviews on certain websites such as Yelp or other law rm-related review sites. An easy way to do this is to put some links and your signature that link directly to the review site or to a page that has instructions on how to write a review on a certain site step by step. ere are many other marketing strategies that your law rm can choose to im- plement for 2019. However the two most important will be your website and an e ective content marketing strategy. As the saying goes, “content is king,” and that applies today more than ever. Choose the vehicle that resonates with you and use that tool to create quality content for 2019.