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Dimple Dang is the president of Digital Media Diva LLC, which specializes in law  rm marketing. Her consulting ser- vices to law  rms include website design, blogging, SEO, PPC, social media and Facebook ads setup. Dimple is also an implementation coach and helps take of ine law  rms online to increase revenue. She coaches on how to scale legal practices with webinars, membership sites and podcasts. She is a professional speaker and has presented at City Club LA, ProVisors and other groups. She also serves on several committees at City Club LA. For more informa- tion or a free consultation, please contact Dimple by email at [email protected].
DIMPLE DANG | Legal Marketing
Tips to Get Your Law Firm on Page 1 of Google in 2019
Inorder to rank on page 1 of Google for your law  rm, it is important to be educated on what Google looks for in 2019 and what factors will positively impact
your rankings on Google.
Here’s how to get started
Tip 1: Go to Google search console and check out which keywords you are ranking for and which keywords are getting the most tra c.
 en ...
Tip 2: Go to Ubersuggest.com and look for longer-tailed keywords and see which ones are relevant to your practice.  en rewrite the content to include some of those words. In 30 to 60 days you will also start ranking for those keywords. Expand your content to include long-tailed content. Put them in the Title Tag and Meta De- scription.
Tip 3: Link out to other resources and people within your content and then send an email to those people and let you know you did that. In some cases, other people will recipro-
cate by sharing your article since they were mentioned in it or link back to you in the future.
Law  rm SEO in 2019, what you need to know
What Works and What Doesn’t.
Tip 4: Create a new unique spin and make it fresh instead of writing con- tent that is already out there. Google loves quality content, and people are craving new information.
Tip 5: Build a brand, not just a law practice. Clients are more likely to trust you if they feel like they know you. Building a brand means being consistent with your fonts, messaging, colors and logos. It also means that your potential clients must see you everywhere. Let’s say they go to your website, then they see your display ad on another website because they got re-targeted and, ultimately, they start seeing your ads on Facebook and In- stagram.
Tip 6: Use a link-building tool called AHREFS. Link-building is dif-  cult now.  is tool tells you everyone who links to your competition. Put in your top three competitors and see who is linking to your competitors but not to you.  is allows you to see who may be receptive to link back to you as well.
Tip 7: Make sure your website loads quickly. Use the Google page speed
tool to determine what needs to be  xed.
Tip 8: Answer voice search ques- tions that people type in to with short responses.
Tip 9: Make sure your site is https.  is is especially important if you are accepting documents via your web- site as this gives your website an extra layer of security. Furthermore, it also impacts your search engine ranking if you don’t have one.
Tip 10: Update old content once a year (especially best performing con- tent).
How to own the  rst page of Google for your law  rm
Tip 11: Interlink your content and have multiple pages ( ve to seven) that cover the same topic.
Tip 12: Do not duplicate your con- tent. It creates a bad user experience and you will be penalized.
Tip 13: Build links to your website as well as every blog post.
Tip 14: Promote your blog articles on social networks for social promo- tion multiple times over a couple of weeks.
Tip 15: Update your best perform- ing pieces of content one or two times a year to give it a boost.
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