Page 11 - Los Angeles Vol 5 No 2

Stress-free litigation support
Fast. Simple. Reliable.
eFiling and eService
Physical court filing
Courtesy copy delivery
Service of process
Court research, document retrieval On-demand concierge for on-behalf filing
Preferred provider & member benefit
Claim your LACBA member discount for your firm today at onelegal.com/lacba
Tip 16: Use Google Search Console to A/B test your title tags. Make your title tags more appealing by using ac- tion words or catchy titles. Get your inspiration from magazines.
Tip 17: Build a brand by using Google Trends. Have people see your site and content multiple times (the Rule of 7). Use the one-click sub- scribe feature, which makes it super easy for your website visitors to sub- scribe to your list without having to ll out a form.
Tip 18: Focus on writing quality content instead of quantity. You can also repurpose your blog posts as YouTube videos.
Tip 19: Take the omnichannel ap- proach, which will be popular in 2019. ere are many ways your potential clients can consume your content: via a podcast or talk show, Facebook live-streaming, Instagram, LinkedIn, guest posts, blog posts, etc. Make sure you make your website is compatible for voice search, as that will be important.
Tip 20: Link out to other people/ websites and cite your sources to share your content on all of your pro- les. Respond to all comments from all social networks and your blogs. In a social media algorithm, it is im- portant to realize that engaging with a comment on social media will get your content to be shown to more people.