Page 12 - Los Angeles Vol 5 No 2
P. 12

New Lawyers: Your Marketing Toolkit!
BY TERRIE S. WHEELER, MBC
Graduating from law school is an exciting time in your life. You have studied hard, read more than you thought you could, and reached your goal — passing the
bar exam!  is article is geared toward those of you who choose to go into private practice at a law  rm. A future article will discuss tips to start your own practice out of law school.
 e following tips and suggestions are de- signed to help you ease into developing clients of your own. It won’t happen overnight. While law schools provide the intellectual and deci- sion-making framework that will serve you through your career, you will need to dedicate law school-level study time to turning the theories you learned in law school into how to be successful in private practice. Most law schools do not teach you to run a business, attract clients, develop referral sources, and apply ethical best practices to your market- ing e orts. While you will not be able to land large corporate clients or attract big litigation matters as a newly minted lawyer, there are many things you CAN do to begin the process of becoming a rainmaker.
STAY IN TOUCH WITH YOUR CLASSMATES
When I talk with successful lawyers they can generally trace some of their best rela- tionships and referral sources back to law school. Make sure you stay connected to the people you really liked and bonded with in law school. Remember that many of them will take other legal positions and can develop into great referral sources. It’s just too easy to fall into “the grind” of being a new lawyer, telling yourself you are too busy to socialize.
ATTORNEY AT LAW MAGAZINE · LOS ANGELES · VOL. 5 NO. 2 12


































































































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